Meta description do's and don'ts

Do:

  • Include your keywords.
  • Write compelling, informative and concise.
  • Describe your content honestly.
  • If there are different sections in the description, identify and separate them clearly.

Don’t:

  • Reuse the same “boilerplate” description on several pages.
  • Duplicate information from the page title.
  • Use more than 160 characters.
  • Simply reuse AdWords ads.
  • Write a meta description in every case. For example, a page listing dozens of blog entries targeting many different keywords might be better of with the SE-generated snippet of text surrounding the users search phrase.

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